Monday, April 20, 2020

The Need for Email Cleaning and Validation

Do you feel your mailing list is seeming a bit outdated and require some cleaning? Email cleaning is a job that frightens a bunch of marketers and entrepreneur given that it implies getting rid of some email addresses out of their list. Based on Hubspot’s latest research study “Email marketing databases naturally, deteriorate by around 22.5% annually”.

Here are 3 factors why addresses in your mailing list can end up being invalid:

  • Unused or abandoned email addresses
  • Changed jobs
  • Inaccuracies or void entries on websites and forms

To read our full post, please visit "The Need for Email Cleaning and Validation"

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