How spam trap removal software protects your mailing list

Referred to as “honeypots”, spam traps are a type of email used by ISPs and some organizations to identify and catch malicious senders. Even harmless and legal senders, like you, can find yourself having spam traps on your mailing list. Using spam trap removal software or services is the best way to prevent and delete these unwanted email addresses from your list.

Curious about how spam traps end upon in your mailing lists? Here are the reasons:

Pristine traps

These are email addresses posted on some public web sites, yet concealed to regular user. The only ones who can discover and market those email addresses are the users who make use of illegal collection procedures, such as scraping the internet for anything that appears like an email address. If you acquired these addresses by scraping them from web pages– or purchased a list, you may come with a pristine spam trap. Continue reading...

When is the right time to perform email scrubbing?

Practicing good email hygiene is crucial to the effectiveness of your email marketing campaign. Yet how can you tell that it is time to perform email scrubbing? Here are 3 indications your subscriber list may be outdated and messing up your performance.

But what is email scrubbing?

Scrubbing your email list suggests managing it using an email verifier to extract not working, abandoned, spam trap, or disposable emails that hinder you from getting to the client’s inbox and cause you to end up in spam instead. In some cases, poor email hygiene can even get you banned, which means your emails won’t be delivered in any way. Continue reading...