When is the right time to perform email scrubbing?

Practicing good email hygiene is crucial to the effectiveness of your email marketing campaign. Yet how can you tell that it is time to perform email scrubbing? Here are 3 indications your subscriber list may be outdated and messing up your performance.

But what is email scrubbing?

Scrubbing your email list suggests managing it using an email verifier to extract not working, abandoned, spam trap, or disposable emails that hinder you from getting to the client’s inbox and cause you to end up in spam instead. In some cases, poor email hygiene can even get you banned, which means your emails won’t be delivered in any way. Continue reading...